Post by romanamitaseo00 on May 14, 2024 2:14:14 GMT -5
Market and industry studies such as the Global Communication Monitor or European Communication Monitor from EUPRERA and the EACD , the Global Communication Report from the USC Annenberg Center for Public Relations or the Digital News Report from Reuters regularly show for various markets how the PR Profession developed and what challenges it faces against the background of digital transformation. Many communications people are faced with far-reaching professional upheavals, as they are confronted with an ever-increasing fusion of the PR and marketing work areas as media and channels become increasingly convergent. There are a variety of channels and target groups with different requirements for topics and content.
Content spreads so quickly that it is often necessary to act in real time. New disciplines such as content marketing and influencer marketing are an expression of this convergence. Triggered by digitalization, changes in media usage behavior and communication behavior, especially in Buy Whatsapp Number Data the younger target group of Millennials and Generation Y, have a direct impact on professional communication in organizations and thus indirectly on industry players in the research and analytics market. At the same time, there is an increasing attribution of relevance to Big Data, actually a term from business intelligence that is used in the discussion of automation in PR management.
This is accompanied by growing opportunities, but also challenges for analytics. The fact is: the more data volume and speed grow, the more compression and consulting services on this topic are in demand and necessary. Using a model, the dependencies become visible and show how much the changes affect media usage behavior. Both on professional communication in organizations and on the research and analytics industry. PESO model PESO model: Integrated communication through a focus on topics; Source: Floodlight GmbH Media use suggests two central aspects: Through which channels and with which formats professional communication (PR/marketing) reaches its target groups or stakeholders What requirements are placed on the channels to be evaluated, formats and technologies used, including information compression In the industry, this is discussed under the term CommTech.
Content spreads so quickly that it is often necessary to act in real time. New disciplines such as content marketing and influencer marketing are an expression of this convergence. Triggered by digitalization, changes in media usage behavior and communication behavior, especially in Buy Whatsapp Number Data the younger target group of Millennials and Generation Y, have a direct impact on professional communication in organizations and thus indirectly on industry players in the research and analytics market. At the same time, there is an increasing attribution of relevance to Big Data, actually a term from business intelligence that is used in the discussion of automation in PR management.
This is accompanied by growing opportunities, but also challenges for analytics. The fact is: the more data volume and speed grow, the more compression and consulting services on this topic are in demand and necessary. Using a model, the dependencies become visible and show how much the changes affect media usage behavior. Both on professional communication in organizations and on the research and analytics industry. PESO model PESO model: Integrated communication through a focus on topics; Source: Floodlight GmbH Media use suggests two central aspects: Through which channels and with which formats professional communication (PR/marketing) reaches its target groups or stakeholders What requirements are placed on the channels to be evaluated, formats and technologies used, including information compression In the industry, this is discussed under the term CommTech.