Post by account_disabled on Mar 6, 2024 2:02:12 GMT -5
This year's Black Friday is predicted to be much less busy , as stock shortages and rising costs force stores to reduce promotions. Knowing the recurring problems of stocks and price increases in recent months, this 2021 do not count on that bargain that you bought on previous Black Fridays. This Black Friday stores will no longer compete on price, but the main battlefield will be availability. This will be caused by a situation where buyers remain quite optimistic and it will not be necessary to stimulate demand, while the shortage of stocks and the increase in costs of raw materials and shipping will push businesses to protect margins. There is already evidence that the offers will not be as abundant ; some large companies have already shown a reduction in promotions and discounts compared to previous years. Furthermore, various analyzes carried out where different chains in the US and Europe are tracked confirm this.
Stocks of popular categories in Black Friday and Christmas campaigns have been irregular for some time, a situation that causes a big equation for companies, since in the event of a possible lack of stock it will be very important to Paraguay Mobile Number List protect sales margins. On the other hand, large companies are better positioned in this situation since they can place large orders before small businesses and even charter their own transport vessels, so they can minimize this supply crisis. However, small businesses may find it more difficult to secure sufficient stock, making it a complicated situation and surely putting a damper on the usual bargains. Furthermore, companies that have been able to secure sufficient stock do not need to wait until November to sell at a strikingly low price, but have decided to get ahead of their rivals who perhaps currently do not have stock and offer their offers already in October.
We can see this clearly on Amazon, which since October has been celebrating its Prime Day bargains, offers that they describe as “Deals worthy of Black Friday.” Moving forward has been a decision made by the large businesses that have been able to afford it. However, small businesses have a more complicated situation due to the current irregular situation of stocks and price increases. Many will surely choose to withdraw from Black Friday 2021, while others will opt for a “lighter” Black Friday. At Comercial Turró we have already decided that this year we will not do a Black Friday campaign because the current situation is very complex and irregular. We have had stock problems and constant price increases for some time, which have led us to not do a Black Friday campaign this 2021. Added to all this is the usual war in the minds of businessmen, where some consider that there is no need for these campaigns since the products sold on Black Friday at very low prices, undermining profits, would have been sold at the same prices.
Stocks of popular categories in Black Friday and Christmas campaigns have been irregular for some time, a situation that causes a big equation for companies, since in the event of a possible lack of stock it will be very important to Paraguay Mobile Number List protect sales margins. On the other hand, large companies are better positioned in this situation since they can place large orders before small businesses and even charter their own transport vessels, so they can minimize this supply crisis. However, small businesses may find it more difficult to secure sufficient stock, making it a complicated situation and surely putting a damper on the usual bargains. Furthermore, companies that have been able to secure sufficient stock do not need to wait until November to sell at a strikingly low price, but have decided to get ahead of their rivals who perhaps currently do not have stock and offer their offers already in October.
We can see this clearly on Amazon, which since October has been celebrating its Prime Day bargains, offers that they describe as “Deals worthy of Black Friday.” Moving forward has been a decision made by the large businesses that have been able to afford it. However, small businesses have a more complicated situation due to the current irregular situation of stocks and price increases. Many will surely choose to withdraw from Black Friday 2021, while others will opt for a “lighter” Black Friday. At Comercial Turró we have already decided that this year we will not do a Black Friday campaign because the current situation is very complex and irregular. We have had stock problems and constant price increases for some time, which have led us to not do a Black Friday campaign this 2021. Added to all this is the usual war in the minds of businessmen, where some consider that there is no need for these campaigns since the products sold on Black Friday at very low prices, undermining profits, would have been sold at the same prices.